The 'NOW Introducing' talks are designed to unlock the mysteries of the art world and help artists further their careers with guidance from industry experts. Both educational and informative, they touch on topics such as marketing, sales and buiness skills, all of which are vital to an artist's success. Meanwhile, for collectors, professionals, and art lovers, they provide valuable insight into the realities of a career in the arts, and opportunities for networking, knowledge sharing, and new connections with art and artists.
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NOW INTRODUCING II: Drawing Attention | 7 December 2022 | 7-9PM
As the art sector becomes increasingly digitized, social media, press attention and an artist's online presence are more important than ever before. Curators often find artists to work with by scrolling instagram, reading arts media coverage and viewing artists' websites. Meanwhile, algorithms are working against creatives and necessary skills such as art writing, press outreach and social media management are entirely overlooked by art schools.
In this talk, we will cover practical advice for running your social media accounts, writing about your artwork, getting in contact with arts journalists, building your own press kit, getting your writing published and much more. Whether you're an industry professional looking to grow your presence, or an artist keen to better put across your practice online, we hope our talk will offer immense insight.
The talk will take place in three parts, each covering a different area of expertise: Collector, Curator and Founder of The Social Art Agency, Cassandra Bowes will discuss social media tips for reaching your audience. Author and Award-Winning Arts Journalist, Chloë Ashby will cover writing about your practice, the kind of pitches that catch journalists attention and the ins and outs of publishing both fiction and non-fiction. PR Specialist, Curator and Arts Journalist Bella Bonner-Evans will offer insight into topics such as creating press kits, how to write a pitch to a journalist and how to talk about your work in an interview.
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